Your Music, is not Good Enough!
Hey Friends, Mike here. And I hope I did not offend you. Because this statement was a bit ambiguous. What I mean is that you can create super high quality and amazing music, but it is not enough to make you successful.
The world of music is probably one of the most competitive fields there is. There are millions and millions of music makers and artists that want to make it, and create a professional career in music. But 99% of them make the same mistake. Only focusing on their music.
You need so much more to become truly successful. Here’s a list of things you should put energy and time on, on top of working on your music portfolio:
1. Your own Brand
– You really need to create a professional brand, because you need to realize that your music career is a business. There are many things that goes into creating a brand: A logotype, a color theme, a slogan and so on. Then once you have created your brand, you should use it consistently in all your design work, communications, your platforms etc.
2. Your own Website
– With a professionally designed website you will gain authority and be seen as more professional by industry people, peers and your followers and fans. It is easier than ever to create your own website. Personally I use WordPress, which I installed on my web hosting service. Then I bought a design theme called Avada, and modified the design to suit my own brand. There are thousands and thousands of WordPress themes you can choose for your website.
3. Your own Community
– If you are going to become a successful artist, you need to focus on your followers and fanbase. And there is no better way to do this, than to create, grow and lead your own community. For example, a Facebook Group. I have founded and lead several facebook groups myself, and it is a great way to connect with people. Also making engaging content for your community. For example: YouTube Videos, and Live Streams.
4. Your Professional Network
– You know what they say. It’s all about connections. In business it’s also all about value. So to get connections, you simply need to figure out how you can benefit and add value to the people you want to connect with. Basically, they should feel they get more value for having you as a connection, than you gain yourself.
5. Your Professional Peers
– You need friends in your field, to motivate, inspire, and help you out on your journey. Also, having partners in your field can be great for cross promotions and collaborations. For example if you both have a large audience on YouTube or a Social Media Channel. Join a community of professionals in your industry, in my case that is Composers of Film/TV/Game Music. If you create Soundtrack and Orchestral Music, please join my community to connect with peers. I have included a link below for you.
My key point that you should take to heart, is to focus on all major things that will help you on your professional journey in music. Because there are many more things to work on, much more than your music. Take action now! Write a list of ALL things you can come up with, that will benefit your music career. Then start working on them one by one.
Now I want your help, to help you. I want to know what You would like to learn, in 2018, as a music composer. So I have created a poll for you to vote on. Think about what specific fields within music composition you feel you need to develop, in order to advance on your professional journey as a music composer.
Click Here to Vote
– Thank so much for letting me know what you want to learn. =)
My name is Mike, wishing you great success for your journey in music.